on demand
strategic services.
on demand
strategic services.
The collective brain power of Omnivore’s marketer network is our most valuable asset. We understand the realities of stretched staffing budgets, and in turn, offer on-demand strategists and planners for hire to help round out project teams. Whether preparing to pitch a new piece of business or execute existing client assignments, we can assist agencies in filling project-team gaps. Our flexible pricing model offers the option of taking on a mid-level or senior brand strategist-for-hire at an hourly rate, or for a flat project fee. Each engagement starts with clearly laid-out terms, expectations and deliverable needs. We then cast the best-suited talent for the task at hand.
Quick-Turn Creative
+ Strategic Briefs
Agency investment and growth periods sometimes mean limited in-house Account Planner resources. Far from an ‘outsourced’ approach, our roster of Planners follow Omnivore’s ‘get in where we fit in’ mandate by becoming truly embedded in the project teams. After comprehensive briefing, your assigned strategist helps lighten the load by delivering clear and insightful briefs, designed with your agency’s framework and unique POV in mind.
Brand Landscape Analysis
We conduct comprehensive analysis of direct and indirect competitors to illuminate whitespace opportunities and help agency teams better understand in-context brand strengths, weaknesses and threats, via…
• Communication/positioning analysis
• Perceptual mapping
• Social channel audit
• Product offering, feature/capability assessment and comparison
Messaging
Architecture
For assignments where messaging strategy is a key element of the Client ask, we apply proven frameworks to help define key messages, credible RTBs, consumer insight and executional success principles, in organized and intuitively structured messaging brief templates.
Brand/Product
Positioning Development
We understand the crucial role of solid positioning in high-impact creative execution, and provide a suite of solutions in this space. From agency-Client ideation workshops to generate positioning ideas, to agile/online consumer research to assess and optimize a prospective positioning, our toolkit helps set brand initiatives up for success by accelerating the path to a winning NorthStar statement.
