In addition to her role as marketing consultant and qualitative researcher of choice to a number of Fortune 500 companies, Ola is a recognized thought leader on the evolving cultural landscape in the U.S. and global markets. She co-authored the ground-breaking book, Marketing to the New Majority: Strategies for a Diverse World, for which she has been featured on NPR, and in a number of business/trade publications including Forbes, The Economist and Advertising Age.

 

Beyond her broad expertise leveraging consumer insights to drive brand growth for leading companies, Ola has extensive experience across all age and lifestyle segments of Black, Hispanic, Asian, LGBTQ and Millennial audiences. She has been a featured speaker on effective diversity marketing at conferences sponsored by the World Federation of Advertisers, American Association of Advertising Agencies, Advertising Research Foundation, Association of National Advertisers, Advertising Week, Brandweek, World Research Group, and is regularly invited to present and lead executive workshops on evolving organizations to “New Majority” readiness.

 

In her 20-year career, Ola has spearheaded dozens of consumer insight and strategy initiatives spanning a wide range of consumer segments and categories, including studies for McDonald’s, Coca-Cola, Procter & Gamble, Unilever, Colgate, Google, Facebook, Snapchat, MTV Networks, Diageo, and many others.

 

Ola is passionate about culture in its various manifestations, and holds dual degrees from Harvard University in Psychology and Afro-American Studies. She is a winner of the prestigious Atticus Award for Original Published Thinking in Communications Services, and a longtime resident of New York City.