Cliché insights lead to undifferentiated brands, messaging and product innovation. By examining trends from outside the Client’s core categories, we support creative teams in generating breakthrough ideas. This approach begins by framing the central business question, and then linking it to relevant behavioral and attitudinal trends occurring in unrelated categories. We then connect the dots in a visually driven report, and land on a handful of fresh insights to hand off to agency Planners and Creatives for further ideation.

Pulse Check is a qual-quant hybrid with lightning-fast turnaround time. When Big Ideas need a quick ‘sanity check’ for consumer resonance (i.e. pre-pitch; creative review presentations, etc.) we assist agency and Client teams in validating pre-execution creative themes with actionable data paired with voice of consumer video clips or quotes. Our proprietary consumer panel allows us to diagnose the strength of early-stage creative and offer clear guidance on how to dial up impact, all in less than week.

A strategic foil to our more comprehensive macro-analysis offer, these pithy but powerful reports identify meaningful changes in the way specific consumer groups think, feel and behave, relative to a specific category or cultural value set. They are especially valuable in creative development scenarios where agency teams are seeking new angles on old cultural insights.

We combine the principles of Social Listening, Trendscaper Interviews and Secondary Research to generate user-friendly reports on a category or idea territory. These reports can be provided as ad hoc one-offs or on a recurring basis, as part of a quarterly reporting package. We offer two tiers of analysis– agencies can choose a static report delivered in PowerPoint/PDF or our team can create an Online Portal to house multimedia content that helps bring each macro-trend to life with video, user-generated content and audio clips.